When in doubt, test each page using the appropriate tool below to see exactly how your images will appear in snippits. In short, larger images offer you the most flexibility. Facebook recommends large images up to 1200圆30px wide. Facebook: Standards vary, but an image at least 200x200px works best.Typically, it's easier to keep it simple and choose one image size that will work for all services. The image allows you to controll what people see when they share your content, so it's important to use quality images.Įvery social platform has different standards for sizing. The image you link to in your social data does not actually have to be on the page, but it should represent your content well. Tips and best practices Optimizing for images Use the Rich Pin Validator tool to test your data markup and apply for approval at the same time. Like Twitter, Pinterest requires an approval process to enable Rich Pin functionality. Webmasters traditionally use the structured data testing tool to test authorship markup and preview how snippets will appear in search results, but you can also use see what other types of meta data Google is able to extract from each page. You don't need prior approval for your meta information to show on Facebook, but the debugging tool they offer gives you a wealth of information about all your tags and can also analyze your Twitter tags. After checking your markup, select the "Submit for Approval" button. After you implement your cards, simply enter your sample URL into the validation tool. Twitter Validation Toolīefore your cards show on Twitter, you must first have your domain approved. Open Graph data includes price and currency data.Twitter Product Card includes required data labels.The product template differs from article markup in only a few ways: Maximum length 60-70 charactersįor merchants, product markup is very popular, and usually easy for developers to implement in their shopping cart software. Although this data doesn't change your content appearance in Google+, it potentially add links to your Google+ pages in search results. Google Authorship and Publisher Markup.This is the monster! In addition to all the data contained in the standard template, the full template contains: Standard Social Media Tag Template: Article In addition to all of the features of the mimimal template above, the standard template includes the following: The standard template represents a more robust implementation of social tags and is meant to work across all platforms. Minimum Social Media Tag Template: Article This is because they can be used by Google+ and other social media platforms, and it is best practice to include them on every page you publish. Title tags and meta descriptions are included even though they aren't technically social media meta tags. It contains a bare minimum of data for optimized sharing across Twitter, Facebook, Google+ and Pinterest. This slimmed back version runs lean and fast.
When you are done, don't forget to test and apply for approval. The final template contains markup for product pages.For other post types, such as book or recipes, refer to documentation linked at the end of this post for reference on what to customize.
The first three of these templates are optimized using a typical " article" markup and data, ideal for blog posts and most written content. Make sure to replace any orange or green text with your own data, and customize, eliminate or add any tags you find necessary. Simply copy and paste the template into the text editor of your choice. To help ease this problem, I created four social media tag templates that you can fill out, customize for your own use, and share with your team and others.
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